Brandon Reader
Design Lead | Art Director | Design Technologist
Westminster College
CASE STUDY: Rethinking Higher Ed in Utah
Brand Elevation | UI/UX | Design Systems
Columbia Climate School
CASE STUDY: Disrupting the Climate Narrative
Brand Identity | Digital Marketing
IIRP
CASE STUDY: Restoring the Future
Brand Identity | UI/UX | Digital Marketing
DISH
CASE STUDY: DISH Digital Statement
UI/UX | Product Design | Digital Strategy | Front-End Development
DISH
CASE STUDY: DISH Packages Page
UI/UX | Product Design | Multi-Variant Testing
I am a Design Lead, Art Director, and Design Technologist driven by a simple goal: building brand experiences that matter. To me, a great experience isn't just about how it looks; it’s about the strategic "why" that connects a concept to its audience. My background in front-end development gives me the technical fluency to lead projects from high-level art direction to digital reality while keeping the creative integrity intact. I treat every project as a new frontier, bringing an artist’s eye for detail and a developer’s logic to create brand experiences that truly resonate.
In my recent role as Senior Digital Art Director at GMB (formerly Up&Up) I integrated high-end art direction with strategic intent, overseeing the design lifecycle for multi-channel brand experiences and conversion-optimized websites for large-scale institutional clients.
What I Do
Creative Direction
UI/UX & Design Systems
Brand Development
Digital Strategy
Designer and Developer Management
Technical Art Direction
Selected Work
The Vibe
What it’s actually like to have me on your team.
Industry Recognition

Our Washington College marketing campaign from GMB earned a Silver Award for Integrated Marketing at the 40th Annual EduWeb Awards. Leading the visual design, I collaborated with our team to develop a cohesive and impactful campaign from concept to execution, that exceeded our client's objectives.

It's an honor that the website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award for Website Design at the 40th Annual EduWeb Awards. I created the UI and WordPress design system, building a cohesive and scalable foundation that established the visual language for the entire site.